According to the new dominant logic for marketing,________ is the central,or core,deliverable in every exchange.

Question

Quizplus · Accepted Answer

According to the new dominant logic for marketing, the central deliverable in every exchange is service. This refers to the overall experience that a customer receives, including any product, interaction with the company or personnel, and any support or assistance provided throughout the process. The focus is on creating long-term relationships with customers based on trust, value, and ongoing service. While value, prestige, the product, and relationships are important factors, they are all part of the overarching service experience that is at the center of modern marketing.

According to the New Dominant Logic for Marketing,________ Is the Central,or