Practically every brand of soft drink ever made is available at Mom's Soda Shop;regional beverages from around the world can be purchased at the retailer's Web site.The retailer targets people who have developed a fondness for a particular soft drink and can no longer find it.The retailer's ________ is all types of soft drinks.

Question

Quizplus · Accepted Answer

The retailer's product mix is all types of soft drinks, as indicated in the description. The other options (branding strategy, product objective, positioning strategy, and marketing mix) do not fully capture the retailer's focus on offering a wide variety of soft drinks.

Practically Every Brand of Soft Drink Ever Made Is Available