People's diverse interests and backgrounds divide them into numerous groups with distinct needs and wants,a condition most accurately described as ________.
A)market aggregation
B)market positioning
C)economic aggregation
D)disintermediation
E)market fragmentation

Question

Quizplus · Accepted Answer

Market fragmentation refers to the division of consumers into numerous distinct groups with different needs and wants. This condition makes it challenging for businesses to cater to all the various groups, leading to fragmentation of the market.

People's Diverse Interests and Backgrounds Divide Them into Numerous Groups