What are the steps,in order,of the target marketing process?
A)segmentation,positioning,targeting
B)segmentation,targeting,and positioning
C)targeting,segmentation,and positioning
D)targeting,positioning,and segmentation
E)positioning,segmentation,and targeting

Question

Quizplus · Accepted Answer

The correct order of the target marketing process is segmentation, targeting, and positioning (STP). Segmentation involves dividing the market into smaller groups with similar needs and characteristics. Targeting involves selecting the most attractive segment(s) to focus on based on criteria such as size, profitability, and growth potential. Finally, positioning involves developing a unique value proposition for the target segment(s) and designing a marketing mix (product, price, promotion, and place) that meets their needs and preferences. Therefore, option B (segmentation, targeting, and positioning) is the best choice.

What Are the Steps,in Order,of the Target Marketing Process