According to the long tail approach to selling,________.
A)the Internet provides fewer opportunities for segmenting markets
B)companies can make the most money by focusing on the "bottom-of-pyramid" market
C)companies should focus on the 20 percent of customers who purchase the greatest volume of their product
D)companies should focus on the 80 percent of customers who purchase the greatest volume of their product
E)companies can make money by selling small amounts of items that only a few people want

Question

Quizplus · Accepted Answer

The long tail approach to selling suggests that companies can make money by selling a large quantity of unique items that only a few people want, rather than focusing solely on bestsellers or best-performing products for the majority of customers. The Internet allows for easy access to niche markets and small customer segments. Therefore, companies should take advantage of the "long tail" of demand and offer a wide variety of products to capture small amounts of demand from many customers.

According to the Long Tail Approach to Selling,________