The division of buyers into groups based on lifestyle or personality characteristics is ________ segmentation.
A)behavioral
B)psychographic
C)values
D)demographic
E)needs

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing buyers into groups based on lifestyle, personality characteristics, values, interests, and attitudes. This type of segmentation goes beyond simple demographic information and helps marketers to understand the motivations and preferences of their target audience.

The Division of Buyers into Groups Based on Lifestyle or Personality