When many men in the baby boomer segment started getting gray hair,they were reluctant to use hair dyes made for women even though they were just as eager as women to fight the aging process.To address this reluctance,hair care product manufacturers introduced hair dying systems for men to use on their head and their facial hair.The hair care product manufacturers used ________ segmentation to define their target markets.
A)lifestyle
B)behavioral
C)socioeconomic
D)demographic
E)psychographic

Question

Quizplus · Accepted Answer

The hair care product manufacturers used demographic segmentation to define their target markets based on age and gender. They targeted men in the baby boomer segment who were getting gray hair but hesitant to use hair dyes made for women.

When Many Men in the Baby Boomer Segment Started Getting