A soup company found its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and the Southwest. As a result, the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants. The company is using ________ segmentation.
A) geographic
B) life cycle
C) psychographic
D) lifestyle
E) usage

Question

Quizplus · Accepted Answer

The company is using geographic segmentation by producing a hotter nacho cheese sauce in its plants in Texas and California, which are located in the Western and Southwest regions of the United States where people prefer spicier foods. This allows the company to cater to the preferences of consumers in different regions of the country based on their geographic location.

A Soup Company Found Its Canned Nacho Cheese Sauce Was