________ segmentation variables classify consumers on the basis of how they act toward, feel about, or use a product.
A) Demographic
B) Behavioral
C) Geodemographic
D) Socioeconomic
E) Psychographic

Question

Quizplus · Accepted Answer

Behavioral segmentation variables classify consumers based on how they act toward, feel about, or use a product. Demographic segmentation variables focus on characteristics such as age, gender, income, etc. , geodemographic segmentation variables use geographic location, socioeconomic segmentation variables use consumer's financial situation, and psychographic segmentation variables focus on lifestyle, values, and personality.

________ Segmentation Variables Classify Consumers on the Basis of How