Markets can be segmented into group of nonusers,ex-users,potential users,heavy users,and moderate users of a product.This is an example of ________ segmentation.
A)behavioral
B)occasion
C)demographic
D)psychographic
E)geocoding

Question

Quizplus · Accepted Answer

This is an example of behavioral segmentation, which divides consumers based on their behavior towards a product or service, such as usage rate or brand loyalty. The mentioned segments of nonusers, ex-users, potential users, heavy users, and moderate users all reflect different types of behavior towards the product. Occasion segmentation would involve dividing consumers based on the occasions in which they use the product, demographic segmentation would involve dividing consumers based on characteristics such as age or income, psychographic segmentation would involve dividing consumers based on personality traits or values, and geocoding segmentation would involve dividing consumers based on their geographic location.

Markets Can Be Segmented into Group of Nonusers,ex-Users,potential Users,heavy Users,and