Companies can customize Web advertising by ________ so that people who log on in different places will see ad banners for local businesses.
A)geocoding
B)geodemography
C)geodiversity
D)psychographics
E)usage

Question

Quizplus · Accepted Answer

Geocoding is the process of assigning geographic coordinates to a particular location, which can be used to customize web advertising for local businesses. Geodemography refers to the study of people's characteristics based on their geographic location, but it may not be as useful for customizing web advertising. Geodiversity and psychographics are not directly related to geographic location, and usage is too broad of a term to accurately answer the question.

Companies Can Customize Web Advertising by ________ So That People