Which of the following is the best example of the long tail approach to selling?
A)Nearly 20% of the videos delivered by Netflix are older or obscure titles from its vast collection of videos.
B)Kraft Foods focuses on the 20% of U.S.households that purchase 80% of the Miracle Whip the company markets.
C)Barnes & Noble stocks the most popular books and magazines in its retail stores.
D)Google lets advertisers target certain ads to certain segments of search engine users.
E)Staples segments its business-to-business markets based on sales volume.

Question

Quizplus · Accepted Answer

The long tail approach to selling involves offering a large number of niche products that individually may not sell well but, collectively, can make up a significant portion of overall sales. Netflix's delivery of older or obscure titles from its vast collection of videos is a prime example of this approach.

Which of the Following Is the Best Example of the Long