Business-to-business marketers who look at the size of firms in terms of total sales or number of employees are using ________ to segment their market.
A)organizational psychographics
B)organizational demographics
C)organizational culture
D)behavior variables
E)usage variable

Question

Quizplus · Accepted Answer

Business-to-business marketers commonly use organizational demographics such as size of total sales or number of employees to segment their market. This helps them identify potential customers who have similar needs and characteristics. Organizational psychographics, organizational culture, behavior variables, and usage variables are other segmentation factors that can be used in B2B marketing, but they are not the focus of the question.

Business-To-Business Marketers Who Look at the Size of Firms in Terms