Which of the following most accurately describes VALS2?
A) a system used for psychographic segmentation
B) a database of people who have purchased similar products
C) a strategy for implementing geodemographic segmentation
D) a method of confirming that a chosen target market is representative of the ideal market segment
E) a method of removing heterogeneous variables from a target market
Correct Answer:
Verified
Q31: _ is a well-known system based on
Q32: Business-to-business marketers who look at the size
Q36: Which three primary consumer motivations are key
Q37: The Asian American segment of the population
Q38: Your firm has decided to localize its
Q40: The management practice of _ involves actively
Q41: The 80/20 rule is most directly related
Q53: _ variables segment markets in terms of
Q55: _ segmentation variables classify consumers on the
Q95: Which of the following is the process
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents