Which three primary consumer motivations are key to the VALS2 system?
A)faith,family,and finances
B)age,gender,and ethnicity
C)place of usage,time of usage,and frequency of usage
D)ideals,achievement,and self-expression
E)income,education,and geographic location

Question

Quizplus · Accepted Answer

The VALS2 system is based on three primary consumer motivations: ideals, achievement, and self-expression. These motivations are used to categorize consumers into different groups based on their values, attitudes, and behavior. The other choices do not accurately reflect the primary motivations used in the VALS2 system.

Which Three Primary Consumer Motivations Are Key to the VALS2