Which type of segmentation can center on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?
A)behavioral
B)psychographic
C)needs
D)demographic
E)geocoding

Question

Quizplus · Accepted Answer

Behavioral segmentation focuses on the actions and behaviors of consumers, which can include when they get the idea to buy, when they make their purchase, and when they use the purchased item. This type of segmentation is based on observable actions rather than subjective traits, making it a useful tool for marketers.

Which Type of Segmentation Can Center on the Use of the Word