________ means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition.
A)Concentrated targeting
B)Positioning
C)Benefit segmentation
D)Mass customization
E)Customerization

Question

Quizplus · Accepted Answer

Positioning refers to the process of developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition. Concentrated targeting refers to focusing marketing efforts on a specific segment of the market, benefit segmentation refers to dividing the market based on the benefits that customers seek, mass customization refers to offering personalized products or services to a large customer base, and customerization refers to involving customers in the design and delivery of a product or service.

________ Means Developing a Marketing Strategy Aimed at Influencing How