A perceptual map is used to ________.
A)compare and contrast consumer psychographic segments
B)create consumer cross-tabulations for marketing research
C)locate consumers within a primary metropolitan statistical area (PMSA)
D)determine how consumers position products in relation to one another
E)identify the critical stage of the targeting process for the marketer

Question

Quizplus · Accepted Answer

A perceptual map is used to determine how consumers position products in relation to one another. It allows marketers to understand how consumers perceive different products and their attributes in the market, and can help identify opportunities for product differentiation and positioning. Options A, B, C, and E are not accurate descriptions of a perceptual map.

A Perceptual Map Is Used to ________