Many marketing experts advocate ________ programs that allow a company to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer.

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Customer Relationship Management (CRM) is a strategy that focuses on building long-term relationships with customers by understanding their individual needs and preferences through data analysis. CRM programs allow companies to tailor their marketing mix (product, price, promotion, and place) to each customer, which can increase customer loyalty and drive revenue growth.

Many Marketing Experts Advocate ________ Programs That Allow a Company