Which of the following statements about customer relationship management (CRM)programs is true?

Question

Quizplus · Accepted Answer

CRM programs are designed to collect and utilize customer data from various touchpoints such as purchases, customer service interactions, and website visits to improve customer satisfaction and retention. The use of multiple channels helps to create a 360-degree view of the customer, enabling businesses to better understand their needs and preferences. The success of a CRM program depends on its ability to gather and analyze data from various sources. Internet technology plays a vital role in the effective management of these programs as it enables companies to gather and analyze data in real-time, enabling them to respond promptly to customer needs. Although CRM is useful for all companies, the way it is executed can differ depending on industry, company size, and customer needs.

Which of the Following Statements About Customer Relationship Management (CRM)programs