Airlines have developed frequent-flyer programs to encourage passengers to use the same airlines repeatedly.These programs and other similar ones use ________ segmentation to target their markets.
A)demographic
B)behavioral
C)geodemographic
D)organizational
E)generational

Question

Quizplus · Accepted Answer

Frequent-flyer programs are a form of behavioral segmentation, as they target consumers based on their past actions or behaviors (in this case, choosing to fly with a particular airline repeatedly). Demographic segmentation looks at characteristics such as age, gender, income, etc. Geodemographic segmentation combines geography and demographics to identify specific target markets. Organizational segmentation looks at the type of organization a customer belongs to (e.g. B2B vs B2C). Generational segmentation looks at age cohorts, such as Millennials or Baby Boomers.

Airlines Have Developed Frequent-Flyer Programs to Encourage Passengers to Use