Using a concentrated targeting strategy,the marketer goes after a ________ but ________ consumer segment.
A)small;undefined
B)small;well-defined
C)large;well-defined
D)large;undefined
E)medium-sized;local

Question

Quizplus · Accepted Answer

A concentrated targeting strategy involves targeting a small and well-defined consumer segment. This allows the marketer to tailor their marketing efforts specifically to the needs and preferences of the target audience, which can result in more effective and efficient marketing. Large and undefined segments can be difficult to effectively reach and meet their specific needs. Medium-sized and local segments may not be specific enough for a concentrated targeting strategy.

Using a Concentrated Targeting Strategy,the Marketer Goes After a ________