If Sam described Coca-Cola as an all-American,Pepsi-Cola as a young daredevil,and Dr.Pepper as a nonconformist,he would be describing the sodas' ________.
A)VALS2 profiles
B)target markets
C)brand personalities
D)NAICS classifications
E)trade promotions

Question

Quizplus · Accepted Answer

Sam is describing the brand personalities of each soda. Brand personality refers to the human personality traits that are attributed to a brand, allowing consumers to relate to the brand on a personal level. This can help establish a brand's identity and differentiate it from competitors.

If Sam Described Coca-Cola as an All-American,Pepsi-Cola as a Young