Saturn is "a different kind of company,different kind of a car;" the Hummer is "like nothing else." These statements indicate a firm's ________.
A)product portfolio
B)target markets
C)positioning
D)brand personality
E)segmentation

Question

Quizplus · Accepted Answer

These statements indicate a firm's positioning, which refers to how a company wants its target market to perceive its product or brand relative to competitors. The statements highlight unique and distinctive features of the products, positioning them as different and unparalleled in the market.

Saturn Is "A Different Kind of Company,different Kind of a Car;