Once a ________ is defined,the next step in positioning is for marketers to finalize the marketing mix.
A)segmentation variable
B)competitive advantage
C)demographic strategy
D)customer relationship management system
E)concentrated target

Question

Quizplus · Accepted Answer

Once a competitive advantage has been identified, marketers can use the four Ps of the marketing mix (product, price, place, promotion) to craft a positioning strategy that will appeal to their target market and differentiate their brand from competitors. Therefore, the next step in positioning is to finalize the marketing mix.

Once a ________ Is Defined,the Next Step in Positioning Is