Because consumers buy products that are extensions of their personalities,marketers try to create ________ that will appeal to different types of people.
A)brand personalities
B)psychographics
C)cognitive dissonance
D)opinion leaders
E)self-concepts

Question

Quizplus · Accepted Answer

Marketers create brand personalities to appeal to different types of people, as these personalities can align with the consumers' own personalities, making the products more attractive to them.

Because Consumers Buy Products That Are Extensions of Their Personalities,marketers