Customer satisfaction with a purchase is based on which of the following?
A) how the perceived risk of purchasing the product compares to the actual risk
B) how the actual performance of the product compares to customer expectation of performance
C) how the product's brand personality aligns with the customer's personality
D) the service provided with the purchase
E) the total cost of the purchase

Question

Quizplus · Accepted Answer

Customer satisfaction is primarily determined by how the actual performance of the product compares to the customer's expectations. If the product meets or exceeds expectations, satisfaction is likely to be high.

Customer Satisfaction with a Purchase Is Based on Which of the Following