Consumers often rely on rules of thumb to make speedy decisions when weighing the merits of competing brands. These rules are referred to as ________.
A) evaluative criteria
B) compensatory decision rules
C) affects
D) heuristics
E) cognitions
Correct Answer:
Verified
Q4: When a customer feels regret after purchasing
Q5: _ occurs whenever a consumer sees a
Q6: A consumer purchase decision made with a
Q7: The greater the _ of a purchase,
Q8: The product alternatives a customer seriously considers
Q10: Customer satisfaction with a purchase is based
Q11: When using _, a consumer exerts little
Q12: Consumer satisfaction/dissatisfaction is part of the _
Q13: The consumer's _ determines whether she will
Q14: The product alternatives a customer knows about
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents