When a customer feels regret after purchasing a product, she is experiencing ________.
A) affect
B) a heuristic
C) an operant reaction
D) buyer's remorse
E) a conditioned response

Question

Quizplus · Accepted Answer

Buyer's remorse is the feeling of regret a customer experiences after making a purchase, typically one of significant value. This can be due to the customer feeling like they made the wrong decision or not weighing their options carefully enough before purchasing.

When a Customer Feels Regret After Purchasing a Product, She