A consumer purchase decision made with a great deal of consumer effort is a type of ________.
A) habitual decision making
B) extended problem solving
C) compensatory decision
D) heuristic
E) limited problem solving

Question

Quizplus · Accepted Answer

Extended problem solving is characterized by a high level of consumer effort and involvement. This type of decision making occurs when consumers are purchasing a high-cost or complex product, or when they have a strong emotional or personal investment in the purchase decision. The consumer will typically engage in extensive research, compare options, and evaluate multiple criteria before making a decision.

A Consumer Purchase Decision Made with a Great Deal of Consumer