The product alternatives a customer knows about are referred to as the ________.
A) compensatory set
B) determinant set
C) evoked set
D) consideration set
E) evaluative criteria

Question

Quizplus · Accepted Answer

The evoked set refers to the group of brands or products a consumer is aware of and considers as potential options when making a purchasing decision.

The Product Alternatives a Customer Knows About Are Referred to as the ________