A purchase decision made with some but not extensive effort is classified as ________.
A) habitual decision making
B) extended problem solving
C) compensatory deciding
D) determinant attributing
E) limited problem solving

Question

Quizplus · Accepted Answer

Limited problem solving refers to a purchase decision made with some, but not extensive effort. It is used when the product is moderately important to the consumer and the available information is limited or easily obtained. Examples may include buying a new brand of toothpaste or trying a new restaurant.

A Purchase Decision Made with Some but Not Extensive Effort