A group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics is a ________.
A) target market
B) market segment
C) social class
D) subculture
E) lifestyle

Question

Quizplus · Accepted Answer

The definition given in the question perfectly matches the definition of subculture. Subcultures are smaller groups of people who share a common set of beliefs, customs, and behaviors that differ from the larger culture in which they exist. Examples of subcultures include LGBT communities, religious groups, and hobbyist clubs.

A Group Coexisting with Other Groups in a Larger Culture