Ruth loves to bake homemade breads.She will use only Pillsbury flour because that's the brand her mother,the best baker Ruth ever knew,always used.Ruth's brand loyalty is a type of ________.

Question

Quizplus · Accepted Answer

Ruth's brand loyalty is a type of heuristic because she relies on a simple rule of thumb or mental shortcut (using the same brand her mother used) to make her decision, rather than evaluating all possible options.

Ruth Loves to Bake Homemade Breads