Jell-O brand gelatin introduced a line of vegetable flavored gelatins,including tomato and celery.The product failed because consumers associated Jell-O gelatin with a sweet,fruit-based flavor.In this example,consumers' ________ made them unwilling to accept the new product.
A)exposure
B)cognition
C)self-actualization needs
D)personalities
E)interpretation

Question

Quizplus · Accepted Answer

Interpretation refers to how individuals assign meaning to sensory stimuli, and in this case, consumers associated Jell-O gelatin with a sweet, fruit-based flavor, making them unwilling to accept vegetable flavored gelatins.

Jell-O Brand Gelatin Introduced a Line of Vegetable Flavored Gelatins,including