Easy Spirit uses ads featuring a country music singer with the hope that her fans will see her wearing Easy Spirit shoes and want to wear the same shoes she wears. Easy Spirit is hoping the singer's fans view her as a ________.

Question

Quizplus · Accepted Answer

Easy Spirit is hoping that the country music singer's fans will view her as a reference group and want to wear the same shoes she wears. A reference group is a group of people that an individual looks to for guidance in their own behavior, attitudes, or values. In this case, the country music singer is the reference group for her fans in terms of fashion and footwear choices.

Easy Spirit Uses Ads Featuring a Country Music Singer with the Hope