The founder of the upscale shoe company Harry's Shoes Ltd. persuaded actors to wear prototypes of his company's shoes to the Oscars. This shoe company believed that the actors would be ________ for the company.

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who have an influence over others' opinions and behaviors, and actors are often seen as role models for fashion and style choices. By persuading actors to wear their shoes, Harry's Shoes Ltd. is leveraging the influence of these opinion leaders to promote their brand to a wider audience.

The Founder of the Upscale Shoe Company Harry's Shoes Ltd