For marketers, racial and ethnic subcultures are less important than more easily defined microcultures such as avid Green Bay Packers fans or devotees of Southern gospel music.

Question

Quizplus · Accepted Answer

This statement is false. Racial and ethnic subcultures can be very important for marketers, as these groups often have distinct needs, interests, and purchasing behaviors that should be taken into consideration in marketing efforts. Ignoring these subcultures can lead to missed opportunities or even offend potential customers.

For Marketers, Racial and Ethnic Subcultures Are Less Important Than