Which of the following is a primary data collection method that relies on nonhuman devices to record consumer behavior?

Question

Quizplus · Accepted Answer

Mechanical observation relies on nonhuman devices, such as cameras or sensors, to record consumer behavior. The other options listed - mall intercepts, ethnography, unobtrusive measurement, and case studies - all involve human interaction and/or interpretation of behavior.

Which of the Following Is a Primary Data Collection Method