To successfully market the Corvette to the European market, General Motors had to make the automobile shorter and narrower. GM chose to use a ________ strategy with the Corvette.

Question

Quizplus · Accepted Answer

A product adaptation strategy involves modifying a product to better fit the needs or preferences of a specific market. In this case, GM adapted the Corvette to better fit the size expectations of European consumers. Standardization involves offering the same product in different markets without modification, while straight extension involves offering the exact same product as in the home market. Product invention and backward invention both involve creating entirely new products.

To Successfully Market the Corvette to the European Market, General