Areas of business within a firm that are different enough to have their own missions,business objectives,resources,managers,and competitors are referred to as ________.

Question

Quizplus · Accepted Answer

Strategic business units (SBUs) are self-contained units within a larger firm that have a distinct mission and specific target markets. They have their own resources, managers, and competitors and can be treated as separate businesses. SBUs are usually defined based on factors such as product lines, customer segments or geographic regions, and they require separate strategies for growth and profitability. Therefore, A is the best answer.

Areas of Business Within a Firm That Are Different Enough