An SBU fits into the ________ category of the BCG model when sales have been steady and the firm has a large market share.

Question

Quizplus · Accepted Answer

A cash cow is a unit with a large market share in a mature, slow-growing industry. It generates more cash than it requires to maintain its market share and is a source of funds that a firm can use to invest in other business units or return to shareholders.

An SBU Fits into the ________ Category of the BCG