Southwest Airlines uses a ________ to target customers who could not previously afford air travel.

Name: Southwest Airlines uses a ________ to target customers who could not previously afford air travel.
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Southwest Airlines uses a pricing strategy by offering low fares to make air travel accessible to customers who could not previously afford it. This pricing strategy has been a key element in the company's success and has helped them to differentiate themselves from other airlines.

Southwest Airlines Uses a ________ to Target Customers Who Could