________ maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm.
A)Value propositioning
B)Customer relationship management (CRM)
C)The social marketing concept
D)A sales orientation
E)Value chain management

Question

Quizplus · Accepted Answer

The social marketing concept suggests that companies should not only aim to satisfy customers' needs but also ensure that their actions benefit society while being profitable for the firm. This approach involves taking into consideration the social and ethical implications of marketing decisions and striving to create long-term value for all stakeholders.

________ Maintains That Marketers Must Satisfy Customers' Needs in Ways