Ronald McDonald confounds the Hamburglar in the basic struggle of good versus evil as played out in a McDonald's commercial.This is an example of a marketing message communicated in the form of ________.
A)social marketing
B)e-commerce
C)value management
D)a myth
E)a distinctive competency

Question

Quizplus · Accepted Answer

The scenario described in the question is an example of a myth, as Ronald McDonald and the Hamburglar are characters in a story playing out a battle between good and evil. This is a common advertising technique to make a brand more memorable and engaging for consumers.

Ronald McDonald Confounds the Hamburglar in the Basic Struggle of Good