The second step in developing a competitive advantage is to turn a distinctive competency into a ________ that is important to customers.
A) target market
B) service
C) marketing mix
D) market position
E) differential benefit

Question

Quizplus · Accepted Answer

A distinctive competency is a unique ability or strength that a company has in comparison to its competitors. To turn this competency into a competitive advantage, it must be translated into a differential benefit that is important to customers. This means that the company must use this competency to provide something that customers value more than what competitors are offering. Therefore, the best choice is E, differential benefit.

The Second Step in Developing a Competitive Advantage Is to Turn