IBM manager Celia Moore coordinates IBM's long-standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do. In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program indicates that IBM has a(n) ________ orientation.
A) environmental
B) financial bottom line
C) selling
D) production
E) triple-bottom-line

Question

Quizplus · Accepted Answer

The program's focus on transforming education through technology, while also shaping a market of interest to IBM, reflects a triple-bottom-line orientation. This approach considers social (educational transformation), environmental (through the use of new technologies), and financial (shaping a market for IBM) impacts, rather than focusing solely on financial gains.

IBM Manager Celia Moore Coordinates IBM's Long-Standing "Reinventing Education" Program