Which of the following refers to marketing strategies that support environmental stewardship by establishing an environmentally founded differential benefit in the minds of consumers?
A) collaborative consumption
B) green marketing
C) triple-bottom-line orientation
D) societal marketing
E) corporate citizenship

Question

Quizplus · Accepted Answer

Green marketing is the marketing strategy that supports environmental stewardship by establishing an environmentally founded differential benefit in the minds of consumers. It is aimed at promoting sustainable production and consumption of goods and services.

Which of the Following Refers to Marketing Strategies That Support