The ratio of benefits to costs is one way to think of ________.
A) sustainability
B) profits
C) value
D) competitive advantage
E) distinctive competency

Question

Quizplus · Accepted Answer

The ratio of benefits to costs is a measure of value, meaning how much benefit (or utility) a customer receives for their money. This value proposition is a key driver of competitive advantage and can help a company establish a distinctive competency. However, it is not the same as sustainability or profits.

The Ratio of Benefits to Costs Is One Way to Think