A ________ is a marketplace offering that fairly and accurately sums up the value that will be realized if the good or service is purchased.
A) product position
B) market segment
C) mass market
D) value proposition
E) target market

Question

Quizplus · Accepted Answer

A value proposition is a statement that summarizes the unique benefit that a product or service provides to its customers. It communicates the value that the customer will receive in exchange for their money. A good value proposition accurately outlines what the customer can expect to receive and is a critical component of a successful marketing strategy.

A ________ Is a Marketplace Offering That Fairly and Accurately